After the actual survey time in the market, Vietnamese businesses have a clear understanding of how to directly penetrate Singapore’s supermarket system. The Import-Export Department of the Ministry of Industry and Trade in collaboration with the Ministry of Agriculture and Rural Development, Vietnam Food Association and Vietnam Trade Office in Singapore organized a rice trade promotion delegation together with 8 leading enterprises to Singapore.
Recently, delegations from the Ministry of Industry and Trade (MTI), the International Business Administration (IES) and the Food Hygiene and Safety Quarantine (AVA) Bureau have worked with the Singaporean authorities to find out about Import policy, import and export policy, transfer mechanism for rice in Singapore. In particular, the delegation also works with Singapore’s largest retail distributors such as NTUC Fair Price, Giant, Sheng Siong, Fruit and Vegetable Association, to establish long-term relationships and cooperation mechanisms. Purchase mechanism as well as learn how to direct Vietnamese goods sold in supermarkets instead of through international traders.
In addition, Vietnamese businesses meet and talk directly with Singapore’s leading department stores and distribution companies to introduce their rice products, Level as well as competitiveness both in terms of quality and price. Through the working sessions and field surveys in the market, Vietnamese companies have a clear understanding of the policy of Singapore’s rice management, the market demand for tastes, the requirements for quality standards as well as How to get direct access to Singapore’s supermarket system.
According to Ms. Dang Thi Lien, Director of Long An Food and Foodstuff Company, can sign direct export contracts with Singaporean retailers without having to go through intermediaries as international traders as before. The other is to help the company increase the export volume of rice, vermicelli, noodle, pho … from 15,000 tons per year to approximately 25,000 tons per year.
Singapore authorities and businesses have a good assessment of the quality of agricultural products in Vietnam and said that Vietnam needs to focus on building the Vietnamese rice brand, ensuring the quality and price requirements. avoid. In addition, the Singapore side is ready to cooperate with Vietnam to organize the Fair or Vietnam Goods Week at the supermarket system next year to help propagate and promote products bearing the Vietnamese brand name. High volume to Singapore consumers.
In addition, Vietnamese rice is currently exported to Singapore, which accounts for 20% of the market share (with an export turnover of nearly 80 million SGD, 80,000-90,000 tons / year). Singapore is just behind India and Thailand.
Lim Hock Leng, Managing Director of Sheng Siong Supermarket, said that the company has been importing Vietnamese rice since 2010. “In general, the Singaporean market is quite fond of rice of Vietnam. It can be seen that from 2010 until now, Vietnam’s rice sales in the supermarket chain Sheng Siong has tended to increase. Vietnamese rice is competitive in price and of high quality. “
Therefore, in order to promote more exports and direct Vietnamese rice into the Singapore supermarket system, the most important thing is that Vietnam needs to attach importance to building a Vietnamese rice brand, Ensure quality requirements and competitive prices.
Singapore also said that it is ready to cooperate with the Ministry of Industry and Trade, Trade Department of the Embassy of Vietnam in Singapore to organize the Fair or Vietnam Goods Week at the supermarket system next year to contribute to the propaganda and promotion of Vietnamese branded products are of high quality to Singapore consumers.
(According to thuonggiathitruong.vn)
